The Creator’s Economy : How the Creator Economy Came to Be and Where It’s Going

Clayton Jacobs

03-19-24

Abridgement

Unabridged

Genre

Nonfiction/Business & Economics

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03-19-24

Abridgement

Unabridged

Genre

Nonfiction/Business & Economics

Description

The creator economy is revolutionizing small businesses, and Clayton Jacobs is here to help creators and business owners alike to arm themselves with knowledge in order to make the best use of this new age of digital advertising.

There is no question about the growing influence of creator marketing. Due to the rapid development of social media, content creators’ popularity has risen exponentially and so has their opportunity to partner with large corporations. The Creator’s Economy is here for both creator’s and brands alike to help upgrade their knowledge and learn how each side of this new relationship can benefit the other. Through stories, interviews with prominent influencers, data trends, and analytics Clayton Jacobs evaluates the implications of this new economy, in order to help both corporations and content creator’s understand the motivations, actions, and considerations of both sides and the best experience for everyone involved.

Details
More Information
Release Date March 19, 2024
Language English
Genre Business & Economics, General, Nonfiction
Release Date Machine 1710806400
Author Bio
Clayton Jacobs

Clayton Jacobs is the CEO and founder of CreatorDB, a solution to help brands identify the best content creators for their marketing campaigns through the usage of big data analytics. CreatorDB was accepted in 500 Global’s startup acceleration program (approximately 5 percent acceptance rate) as well as named one of Taiwan’s Global Stars at the Meet Taipei startup convention in 2021. CreatorDB has worked with clients like Nord VPN, Disney Family English, Ragnarok Online, Surfshark, among many others.

Overview

The creator economy is revolutionizing small businesses, and Clayton Jacobs is here to help creators and business owners alike to arm themselves with knowledge in order to make the best use of this new age of digital advertising.

There is no question about the growing influence of creator marketing. Due to the rapid development of social media, content creators’ popularity has risen exponentially and so has their opportunity to partner with large corporations. The Creator’s Economy is here for both creator’s and brands alike to help upgrade their knowledge and learn how each side of this new relationship can benefit the other. Through stories, interviews with prominent influencers, data trends, and analytics Clayton Jacobs evaluates the implications of this new economy, in order to help both corporations and content creator’s understand the motivations, actions, and considerations of both sides and the best experience for everyone involved.